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LAKE SUCCESS, N.Y., February 17, 2009 – Canon U.S.A., Inc., a leader in digital imaging, today introduced 10 new PowerShot cameras that offer an array of photographic options for the entry-level consumer right up to the photo enthusiast. Whether on a family vacation, swimming in an ocean or out for a night on the town, the new line-up of PowerShot digital cameras enable consumers to customize their photographic experience to their personality with color, style and features galore.
Most PowerShot cameras for 2009 feature Canon's exclusive DIGIC 4 Image Processor, with proprietary technology which accounts for the camera's higher performance levels, including improved signal processing speed and higher image quality. This new chip paves the way for a host of features including Canon's new Smart AUTO. Smart AUTO intelligently selects the proper camera settings based on the specific shooting conditions of each scene, ensuring that all images are accurately focused, exposed, stabilized and white-balanced before the shutter is even pressed. Using data derived from Canon's Optical Image Stabilization, Genuine Face Detection and Motion Detection Technologies, Smart AUTO automatically adjusts a multitude of settings including brightness and hue, during various shooting situations. Another enhancement available with select PowerShot models is Blink Detection Technology, which uses the Face Detection function to display an icon after shooting with a warning that someone's eyes were closed (such as when blinking) during shooting. Unlike other systems which prevent users from taking a photo, Canon's Blink Detection Technology lets users know immediately whether there's any need to reshoot the image, thus providing a far more intuitive experience.
A third technological advancement with select PowerShot cameras is Active Display, which is used for quickly switching between images during playback. Instead of culling through a long line of images, via a control dial, Active Display advances pictures simply with a gentle shake of the wrist, making the viewing and sharing of pictures more fun and enjoyable.
"The power of the Canon PowerShot series is its ability to enhance consumers' enjoyment of photography through its unique combination of ease-of-use, affordability, and personalization," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "We are excited about this year's PowerShot line-up because Canon's cameras are loaded with advanced technologies and design options, thus enabling consumers to have the ultimate photographic experience."
The SX series cameras are designed for tech-savvy consumers looking for a little gusto in their camera with affordable high-power zoom performance. Packed with features sure to please, the new PowerShot SX1 IS and SX200 IS Digital Cameras offer an array of shooting options enabling the user to choose a product that is customized to fit their needs and enhance their overall shooting experience.
The Canon PowerShot SX1 IS Digital Camera is a 10.0-Megapixel powerhouse incorporating a CMOS image sensor and 1080p Full HD Movie mode, both first-in-class features for a PowerShot camera, resulting in superb image quality and enhanced flexibility. Still images can be captured easily with a 20x wide-angle Optical Zoom lens (equivalent to 28-560 mm) with Optical Image Stabilization and a 2.8-inch vari-angle wide-format LCD for great on-camera viewing and editing. What's more, this camera offers a full range of shooting and recording modes, including RAW + JPEG for ultimate creative control. While the camera is in Movie Mode, the PowerShot SX1 IS Digital Camera can easily play back video and view photos on an HDTV, via a built-in HDMI connector. With all these great features and now Full HD Movie Mode, the PowerShot SX1 IS Digital Camera is the perfect complement to a DSLR. The PowerShot SX1 IS Digital Camera is scheduled to be available in April for an estimated retail price of $599.99.
With a new sleek and sophisticated package, the Canon PowerShot SX200 IS Digital Camera offers consumers a great compact camera with DSLR-like features. The PowerShot SX200 IS Digital Camera comes loaded with a powerful 12x Optical Zoom lens and wide-angle lens (28-336 mm equivalent), and Optical Image Stabilization. This long-range seeker can get up close to subjects or capture more in the frame. Available in three colors - black, blue and red - consumers can now choose to personalize their camera according to their lifestyle. High-resolution, 12.1-Megapixels, 720p HD Movie Mode and a large 3-inch LCD screen with wide-angle viewing round out the feature set. The PowerShot SX200 IS Digital Camera is scheduled to be available at the end of March for an estimated retail price of $349.99.
Consumers looking for an all-around waterproof, freeze proof and shockproof camera should look no further. The Canon PowerShot D10 Digital Camera, a first of its kind for Canon, comes equipped with a 12.1-Megapixel resolution and 3x Optically Stabilized Zoom lens, making it an ideal companion for thrill-seekers of all types. This uniquely styled camera is amazing for capturing high-resolution images and off-camera editing. The PowerShot D10 Digital Camera can withstand depths up-to-33-feet deep, is freeze proof from 14 degrees Fahrenheit and shockproof up-to-four feet. To add a little fun and funky style to this great camera, an optional accessory kit is available containing distinctive accessories, such as a customized strap, cool face plates and a carabineer hook (attached to a strap). The PowerShot D10 IS Digital Camera is scheduled to be available in early May for an estimated retail price of $329.99.
Whether the activity du jour involves dancing 'til dawn, attending a black-tie gala or a quiet evening for two, Canon's colorfully clad Digital ELPH Cameras are there to capture the magic of the moment and preserve the memory for years to come. Their substantive and stylish box and circle design, and striking colors, are the perfect complement to any situation and offer both the fashion-forward and feature-hungry photographer an all-in-one must-have camera.
The Canon PowerShot SD970 IS Digital ELPH Camera offers consumers the "ultimate" in design and feature-set. The camera comes fully loaded with 12.1-Megapixels for amazing resolution and editing, plus a 5x Optical Zoom lens with Optical Image Stabilization, all with easy viewing on a large 3.0-inch PureColor LCD II screen. Additional features found on the PowerShot SD970 IS Digital ELPH Camera include Smart AUTO, Blink Detection Technology, Active Display and 720p HD Movie Mode with built-in HDMI connector to view photos and videos on an HDTV. What's more, the PowerShot SD970 IS Digital ELPH Camera uses advanced features such as Zoom Blur and Creative Light Effect to produce fun and original effects with the camera. Zoom Blur allows the user to zoom during exposure, thus providing a haze-like effect to the image, while Creative Light Effect allows the user to shoot pictures by converting the light from light bulbs and sparks from fireworks into various shapes, such as stars and hearts. The PowerShot SD970 IS Digital ELPH Camera is scheduled to be available in mid-April for an estimated retail price of $379.99.
The elegance and beauty of the Canon PowerShot SD960 IS Digital ELPH Camera epitomizes the ELPH series persona. The camera comes in four subtle hues, including silver, blue, pink and gold, and is equipped with a simple button layout, wide-screen 2.8-inch PureColor LCD II screen, new Active Display and an improved user interface which will intrigue both new and experienced consumers alike. Additional features include Smart AUTO, Blink Detection Technology, 12.1-Megapixel resolution, wide-angle lens (28-112 mm equivalent) and 4x Optical Zoom lens with Optical Image Stabilization. Like the SD970 IS Digital ELPH model, the PowerShot SD960 IS Digital ELPH Camera can shoot 720p HD video and it has an on-camera HDMI connector for easy playback of video and photos on an HDTV. The PowerShot SD960 IS Digital ELPH Camera is scheduled to be available in early March for an estimated retail price of $329.99.