Samsung Launches the Value Packed PL20 Compact Camera

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced a new compact camera - the PL20. The PL20 is a stylish point-and-shoot camera which brings fun and great quality photography to the whole family. The camera makes clear, sharp images accessible to all users, through a combination of high-quality features and cutting edge innovation, and all at an affordable price.

The PL20 packs a 14-megapixel sensor, a 27mm wide angle and a 5x optical zoom, plus HD movie recording, into a simple to use and stylish device. It also removes the need for the ongoing purchase of AA batteries with a unique Li-ion rechargeable battery to keep the fun lasting longer.

Stephen Mitchell, General Manager, Marketing, Samsung Digital Imaging commented: “The PL20 is a fantastic point-and-shoot camera, designed to create a fun and easy photography experience which can be enjoyed by everyone. It makes taking great pictures simple and fun for any photographer, and is driven by our desire to add value for users while retaining an affordable price. The PL20 is further evidence of Samsung’s commitment to meeting the needs of each and every photographer out there, regardless of their level of expertise or their budget.”

Smart Auto selection

The PL20 includes Samsung’s innovative Smart Auto feature, with multiple modes for automatically selecting the best setting for the photographer’s chosen theme, and automatically adjusting that mode to match with the surroundings in which you’re shooting. So no matter if you’re taking pictures during the day or at night, in portrait or landscape, the camera will produce beautiful photos at a price everyone can afford. Available in four vibrant colours – Silver,  Red, Pink and Black – meaning there’s a model to suit every taste.

HD Movie and Special Effects on the move

The PL20’s ability to record 720p HD quality movies at 24 frames per second means even if you leave your camcorder at home, the PL20 can fill the gaps easily and with a high quality result. The PL20 also includes Samsung’s Smart Filter technology - artistic filters in modes such as ‘fish-eye’, ‘miniature’ and ‘sketch’ - so you can add special effects to your pictures in an instant.

PL20 Product Specifications

Image Sensor	1/2.33" (Approx. 7.76mm) CCD, 14 Mega Pixel
Lens	Samsung Lens f = f 4.9 ~ 24.5mm (f 27 ~ 135mm 35mm film equiv.)
Image Stabilization	DIS (Digital Image Stabilization)
Dimensions	96.8 x 58 x 20.3mm
Additional features	Smart Auto 2.0 Smart Filter HD Movie Recording Face Detection Beauty Shot DIS (Digital Image Stabilization) Photo Help Guide
Price	£99.99
Availability	March

About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsungcamera.com.