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Press Release

Fujifilm FinePix JX700, JX580, JX550, JX520 and JX500: simple, but stylish

January 5, 2012

Fujifilm's affordable JX-series compacts are designed specifically for ease of use and great picture quality without compromising style. The FinePix JX series offer 5x optical zoom with both 16 and 14 megapixel resolution variants. All models will produce stunning pictures, making them perfect every day cameras that the whole family can use.

Model Number Sensor Optical zoom LCD
FinePix JX700 16 mega-pixel CCD 5x 2.7 inch, 230K dots
FinePix JX580 16 mega-pixel CCD 5x 3.0 inch, 230K dots
FinePix JX550 16 mega-pixel CCD 5x 2.7 inch, 230K dots
FinePix JX520 14 mega-pixel CCD 5x 3.0 inch, 230K dots
FinePix JX500 14 mega-pixel CCD 5x 2.7 inch, 230K dots

Capture the whole picture

The JX-series ranges of cameras all feature either a 2.7-inch or a 3.0-inch LCD screen that have been redesigned to make it easier to see in direct sunlight when users are composing pictures or reviewing their shots. The LCD brightness of FinePix JX580, JX550, JX520 and JX500 is 150% brighter, and that of JX700 is even more impressively over 200% brighter than FinePix JX300 and brings vivid color reproduction.

Unlock creative possibilities

In addition to top-quality still images, the FinePix JX cameras can capture video in 720p HD at 30 fps. A new dedicated movie recording button on the rear of the camera makes it even quicker to start capturing video, and with the in-camera editing functionality offered, users can enjoy trimming, cropping and re-cutting their short movies in-camera without having to upload files to a computer. Once users are happy with their creations, they can watch the movies back on any HDTV — and also see their still pictures in Full 1080p HD detail. Beyond standard still sizes, users can also choose to shoot panoramic images that are created using Fujifilm's auto-stitching technology — Motion Panorama mode. Capturing a breath-taking panorama couldn't be easier; simply depress the shutter button, sweep the camera across a scene and the cameras will automatically stitch the images together to create a seamless result.

Automatic Scene Recognition

If users need even more of a helping hand, the J Series cameras also feature SR Auto mode, which detects the type of scene being photographed and automatically adjusts the camera's settings to suit. Six different scenes can be detected on this mode that includes: Portrait, Backlit Portrait Macro, Landscape and Night.

Looks to match the performance

All the FinePix JX-series offer luxurious metal front cover with rounded, soft edges that make the cameras pleasing to hold. Plus, ergonomically placed buttons ensure that users will quickly feel at home operating these cameras. In addition they are also ultra slim and more than capable of slipping into a pocket or handbag for go-anywhere portability.

Available in a variety of colors, there's a JX-series digital camera to suit every style.

Fujifilm FinePix JX700, JX580, JX550, JX520 and JX500 key features

  • 16 or 14 mega-pixel CCD sensor
  • 720p HD movie capture
  • Dedicated movie recording button
  • Sleek, stylish design
  • 5x optical Fujinon lens (26 - 130 mm equivalent to a 35 mm camera) on JX series
  • Smile & Shooting and Blink detection
  • Over 200% brighter LCD of JX700
  • 150% brighter LCD of JX580, JX550, JX520 and JX500

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