PENTAX ANNOUNCES TWO NEW K-MOUNT LENSES
smc PENTAX DA 18-270mm F3.5-5.6 ED SDM zoom lens and HD PENTAX DA 560mm F5.6 ED AW designed exclusively for K-mount DSLR cameras

DENVER, CO (September 10, 2012) — PENTAX RICOH IMAGING AMERICAS CORPORATION (PENTAX), today announces two new lenses designed specifically for use with all K-mount camera bodies.

The new smc PENTAX DA 18-270mm F3.5-6.3 ED SDM high magnification interchangeable zoom lens offers a 15X zoom ratio to cover focal lengths from wide angle to super telephoto, while its built-in supersonic AF driving mechanism achieves both smooth, quiet autofocusing operation in a compact, lightweight design. The lens offers an extraordinary wide angle-to-long-telephoto zoom coverage making it extremely versatile and handy, allowing the user to effortlessly capture a wide variety of subjects, ranging from landscapes and snapshots to sports events, without the need to change lenses.

The new HD PENTAX DA 560mm F5.6 ED AW interchangeable super-telephoto lens, featuring PENTAX’s exclusive HD Coating – a newly developed high grade multi-layer lens coating – and telescope-type optics, delivers clear, well-defined images of distant subjects.

“The introduction of these two new K-mount lenses expands the lineup of a vast array of PENTAX lenses already available for our family of DSLR cameras,” explains John Carlson, Sr. Manager of Sales and Marketing, PENTAX. “With 25 million lenses produced since 1975, our commitment to the K-Mount line of lenses has been strong and unwavering. Every new lens that is introduced offers photographers more ways to expand their creative vision.”

smc PENTAX DA 18-270mm F3.5-6.3 ED SDM Features

Versatile zoom with an extra wide range
When mounted on a PENTAX K-mount interchangeable-lens digital camera body, this zoom lens offers a 15X zoom ratio, the longest range in the PENTAX lineup, covering focal lengths from 27.5mm wide angle to 414mm super telephoto (equivalent 35mm range). Ideal for travel photography, this focal range enables photographers to capture a wide variety of scenes and subjects without needing to change lenses. Its newly designed optics serve as the key to achieving such wide zoom coverage in a compact, lightweight body, for optimal versatility and maneuverability.

Supersonic AF motor (SDM)
Thanks to the incorporation of the PENTAX-original SDM autofocus system driven by a built-in supersonic motor, this zoom lens offers exceptionally smooth and quiet autofocus operation. When mounted on an SDM-compatible PENTAX K-mount digital camera body,* the focus mode is automatically switched to SDM-assisted autofocusing to ensure dependable, flawless AF operation.

* This lens is compatible with the PENTAX K-5 II, K-5 IIs, K-30, K-01, K-5, K-r, K-7, K-x, K-m, K20D, K200D, K100D Super and K10D camera bodies (with Ver. 1.30 or later firmware installed). When mounted on other camera bodies, the focus mode is automatically switched to manual.

Exceptional image description
Incorporating two extra-low dispersion (ED) elements in its optics, this zoom lens delivers bright, high resolution images, even on the edges, while effectively minimizing chromatic aberration.

Other features
• Minimum focusing distance of 1.6 ft. (0.49m) over the entire zoom range
• Rounded diaphragm delivers precise control while producing a smooth, beautiful bokeh (out-of-focus rendition), minimizing the streaking effect of point light sources