January 6, 2014
Powerful and Compact: The New Nikon COOLPIX L830 Offers High Performance and Super Telephoto Capabilities in a Convenient Camera Design
Rounding Out the Pack, the New Nikon COOLPIX S6800, COOLPIX S5300, COOLPIX S3600 and COOLPIX L30 Offer Easy-to-Use Features That Help to Deliver Great Performance and Image Quality
MELVILLE, N.Y. – Today, Nikon Inc. introduced the new COOLPIX L830, a compact camera that incorporates a powerful 34X zoom lens and the latest Nikon imaging technology to help users easily capture stunning images and Full HD video either close-up or at a distance. Additionally, Nikon has also introduced the COOLPIX S6800, COOLPIX S5300, COOLPIX S3600 and COOLPIX L30, which all boast features that help users achieve the spectacular shot, from capturing everyone smiling for a family photo to accurately portraying the true beauty of a morning sunrise. Along with the L830, these new COOLPIX cameras offer user-friendly features and the ability to create vibrant, sharp image with compact convenience, all at a tremendous value.

“With its incredible zoom capabilities and trusted Nikon imaging technology, the new COOLPIX L830 is an exciting addition to the Nikon COOLPIX lineup,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “In addition to the L830, the new COOLPIX S6800, S5300, S3600 and L30 provide options for those that love to capture and share their images and videos while answering their photography needs.”

Nikon has also introduced the COOLPIX S6800, COOLPIX S5300, COOLPIX S3600 and COOLPIX L30, which all boast features that help users achieve great shots and HD video, from capturing everyone smiling for a family photo to accurately portraying the vivid colors and true beauty of a morning sunrise. These new COOLPIX cameras offer user-friendly features and can create sharp, vibrant images that point-and-shoot photographers seek, at a tremendous value.

The COOLPIX L30: The easy-to-use 20.1-megapixel L30 lets users capture memorable photos and HD videos effortlessly with trustworthy features such as a 5x optical zoom, Easy Auto Mode, Smart Portrait System and Advanced Glamour Retouch. With an easy-to-hold grip and intelligent button layout, the COOLPIX L30 was designed with the user’s comfort in mind. Convenience is also valued as the L30 features a dedicated Movie button that lets the user record instantly, and operates on readily available AA-size batteries.

Price and Availability
The COOLPIX L830 will be available in February 2014 for a suggested retail price (SRP) of $299.95** in Black, and Red. The COOLPIX S6800 will be available in February 2014 for a SRP of $219.95** in Black, White and Red. Additionally, the COOLPIX S5300 will be available in February 2014 for a SRP of $179.95** in Plum, while the COOLPIX S3600 will be available in February 2014 for a SRP of $139.95** in Silver, Black, Pink and Blue. Lastly, the COOLPIX L30 will be available in February 2014 for a SRP of $119.95** in Red.

In order to give consumers a more effective way to understand the benefits of each COOLPIX camera and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and Budget Friendly. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.