September 5, 2013
The New Nikon COOLPIX S02 is the Ultra-Chic Answer for Capturing Amazing Images
The Perfect Accessory: The COOLPIX S02 is Super Compact, Stylish and Simple to Use
MELVILLE, N.Y. – Today, Nikon Inc. introduced the tiny COOLPIX S02, a stylish, super-compact camera that proves great image quality can come in small packages. The new COOLPIX camera is ideal for those who seek easy-to-use features and speedy performance whether on-the-go or out on the town with friends. The S02 is a stylish, hip and inexpensive ultra-mini compact camera, and a great gift for the trendy individual.

The new COOLPIX S02 features an easy-navigable home screen and user interface with shortcut menus for quick operation, making it simple to acquire share-worthy images with incredible detail and sharpness. The S02 strikes a balance between style and size, making it a must-have accessory to have on hand at all times.

“The new COOLPIX S02 is Nikon’s latest super sleek offering to give consumers a simple way to achieve exceptional image quality with stylish flair,“ said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “The COOLPIX S02 is user-friendly, making it great for capturing memorable moments in an instant with ease.”

The COOLPIX S02’s ultra-compact design houses a 13.2-megapixel CMOS sensor to help users capture amazing image quality and Full HD 1080p video, even in challenging lighting conditions. The 3x zoom NIKKOR lens of the S02 helps produce truly exceptional images that only a camera with a zoom lens can help capture. Though astoundingly small, the S02 is easy to operate thanks to a highly responsive 2.7-inch touch screen, letting the user focus on capturing every precious moment.

In addition to its fashionable, compact design, the COOLPIX S02 also includes user-friendly features like Scene Auto Selector Mode which helps the user effortlessly capture high quality images. To help the user capture images in almost any scenario or lighting condition with ease and confidence, the ideal scene mode is automatically chosen based on the distinctive shooting situation (portrait, landscape, night portrait, night landscape, close-up and backlighting). The COOLPIX S02 also includes a hand-held night scene mode for improved low-light shots and backlit scene HDR for improved picture quality even in brightly lit situations. Additionally, a group of special effects can be used to give images a new fun, creative twist, including Mirror, Sepia, High Contrast Monochrome, High Key and Low Key.

Price and Availability
The Nikon COOLPIX S02 will be available in September 2013 for a suggested retail price (SRP) of $179.95* in a variety of trendy colors including silver, white, pink and blue. For more information about this COOLPIX camera and other Nikon products, please visit www.nikonusa.com.

In order to give consumers a more effective way to understand the benefits of each COOLPIX camera and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and Budget Friendly. For more information about this and other COOLPIX cameras, please visit www.nikonusa.com.