February 6, 2014
Amazing Optics and Stellar Performance Are at the Heart of Nikon's Newest COOLPIX Cameras
From Super Zoom to Super Slim, the New COOLPIX P600, COOLPIX P530, COOLPIX S9700 and COOLPIX P340 Offer New Ways for Users to Express Their Creativity
MELVILLE, NY – Today, Nikon Inc. announced the latest additions to its impressive lineup of COOLPIX cameras that offer incredible optics and great performance. With a myriad of easy-to-use, creative features, the 60x zoom COOLPIX P600 and 42x zoom COOLPIX P530 provide super-long zoom lenses and the versatility needed to capture images and Full HD videos both near and far. Additionally, the ultra-slim, 30x zoom COOLPIX S9700 and the powerful COOLPIX P340 provide exceptional image quality while fitting comfortably in any pocket.

“Incorporating legendary NIKKOR optics, these new COOLPIX cameras provide users with incredible zoom capability and low-light performance that helps produce unrivaled sharpness and detail in their photos and HD videos,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “Users will enjoy capturing amazing photos and Full HD videos from a distance, along with the ability to share unforgettable moments with family and friends instantly.”

Powerful Performance in a Compact Camera
COOLPIX P340: With a versatile 5x (24-120mm, 35mm equivalent) wide-angle to telephoto zoom range plus 10x Dynamic Fine Zoom*, and a super-fast f/1.8 maximum aperture lens with Lens Shift VR image stabilization, the COOLPIX P340 utilizes the strength of NIKKOR optics to capture super-sharp photos and Full HD 1080/60i videos with low noise and amazing color. The wide and bright f/1.8 lens gives users the ability to control depth of field and shoot in a wide variety of lighting conditions. This powerful compact camera also incorporates a large 1/1.7-inch, 12.2-megapixel BSI CMOS sensor for superior image quality, and a host of advanced features including full manual controls (P, S, A, M) and RAW (NRW) image capture.

Composing and capturing photos, when inspiration strikes, is simple with the P340’s high resolution (921K-dot) 3.0-inch (7.5cm) LCD monitor and sleek, portable design that fits comfortably in any handbag or shirt pocket. Sharing that inspirational image can also happen on the fly with the built-in Wi-Fi connectivity1 where users can transfer images to a compatible smart device and upload them to their social networks. Proving that great things can come in small packages, the new COOLPIX P340 is a sophisticated camera option for demanding photo enthusiasts who seek more power and versatility in a compact camera.

Lastly, the COOLPIX P340 will be available in March 2014 in Black for a SRP of $379.95***.