MELVILLE, N.Y., April 6, 2017
– Compact and lightweight, the new Canon EF-S 35mm f/2.8 Macro
IS STM, announced today by Canon U.S.A., Inc., a leader in digital imaging
solutions, is the widest-angle Macro
offering in Canon’s popular EF-S lens series. The new lens is designed to help
both entry-level and advanced amateur DSLR photographers discover the
incredible possibilities of macro photography. Capable of capturing close-up
subjects with incredible detail, Canon’s new EF-S macro lens is also the first
in the series to feature built-in Macro Lites that allow users to control
lighting with ease.
“Macro lenses are an amazing way to explore the worlds that
exist all around us, and the new Canon EF-S 35mm f/2.8 Macro IS STM lens is the
ideal starting point for amateur photographers eager to capture incredible,
up-close details on the go,” said Yuichi
Ishizuka, president and COO, Canon U.S.A., Inc. “Whether capturing a delectable
dessert or the subtleties of a backyard flower, users will be challenged to
find new colors and shapes that turn everyday moments into art.”
The new Canon EF-S 35mm f/2.8 Macro IS STM captures stunning
images and is a terrific companion lens for entry-level users eager to expand
beyond their existing Canon EOS DSLR kit lens. Capable of shooting as close as
30mm from the end of the lens to the subject, aspiring photographers can get up
close to a fruit or flower for an entirely new perspective, while capturing
high-quality images with beautiful background blur. Additional technologies
built into the new Canon EF-S 35mm f/2.8 Macro IS STM lens include:
- Popular 35mm focal length (56mm equivalent) and wide f/2.8
aperture
- Hybrid IS system offers up to four stops* of shake correction
- Smooth Movie Servo AF with Lead Screw-type STM ensures quiet
AF operation
- Full-time Manual Focus
In a first for the EF-S lens series, the new Canon EF-S 35mm lens
sports built-in Macro Lites that allow photographers to carefully arrange macro
lighting without using special equipment. With built-in LED lights on each side
of the lens, users can create compelling shadows on either side of a subject or
adjust intensity to give images a sense of dimension. Once the scene is set,
the lens uses superb rendering performance to capture high contrast, sharp images.
While specialized for high magnification photography, the Canon
EF-S 35mm f/2.8 Macro IS STM is still a versatile option for day-to-day use,
easily capable of capturing portraits, landscapes or snapshots. As the latest
addition to the lineup of EF-S lenses, Canon continues its commitment to
providing a wide-range of affordable lens options for photographers of all
levels.
The Canon EF-S 35mm f/2.8 Macro IS STM lens is scheduled
to be available in June 2017 for an estimated retail price of $349.99**.
For more information please visit, usa.canon.com.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2016.† Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.
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† Based on weekly patent counts
issued by United States Patent and Trademark Office.
All
referenced product names, and other marks, are trademarks of their respective
owners.
* Based on CIPA standards
** Availability, prices and
specifications subject to change without notice. Actual prices are set be
individual dealers and may vary.