Three new additions to the Nikon COOLPIX zoom line-up are announced today, bringing exceptional performance for recording life in exquisite detail.

The 16-megapixel COOLPIX P610 offers new possibilities in everything from night shoots to nature photography, with an astonishing 60x optical zoom, extendable to 120x Dynamic Fine Zoom¹. An electronic viewfinder and large high resolution 921k-dot vari-angle screen with bright RGBW technology inspire creative framing, plus sharing is instant with built-in Wi-Fi² and NFC³ support – as simple as tapping the camera to a smart device³. Built-in GPS and GLONASS track shooting locations, while Dual Detect Optical VR (vibration reduction) keeps the camera stable for sharp details even at full zoom or when shooting one-touch Full HD movies (1080/60p).

It’s easy to zoom in on life’s special moments with the 16-megapixel L840. Capture landscapes and wildlife or take amazing close-ups at family celebrations with the 38x optical zoom, extendable to 76x Dynamic Fine Zoom¹. Taking detailed shots of the moon or wildlife are made simple with Scene auto selector, plus you can create a unique viewpoint with the large LCD tilt screen and shoot Full HD movies (1080/60i) at the touch of a button. Favourite images can be shared instantly with built-in Wi-Fi² and NFC³ support.

The 20-megapixel COOLPIX L340 boasts classic styling and can take you from wide-angle to telephoto, yet still has a compact body. A 28x optical zoom lens, extendable to 56x Dynamic Fine Zoom¹ puts you where the action is, and one-touch HD recording makes switching from photos to movies a breeze. High-performance vibration reduction keeps the camera stable for crisp shots and smooth movies, while an easy-hold grip minimises camera shake. Operation is simple and the large LCD screen gives superb visibility for framing and playback, plus it’s powered by easy-to-find AA-size batteries.

Introducing the newest high performance COOLPIX additions today, Coralie Smith, Senior Product Manager for COOLPIX and Nikon 1 at Nikon UK, says:

“Whatever situation you are shooting, from family holidays to wildlife, these new stylish cameras make shooting stunning images even easier.

The high performance COOLPIX P610 boasts an incredible 60X optical zoom (extendable to 120x Dynamic Fine Zoom¹) – allowing you to capture exceptional detail on the go, whilst the vari-angle screen and electronic viewfinder offer greater creative flexibility. Stunning images can also be shared instantly thanks to the built-in Wi-Fi² and NFC³ support."

She adds:“Shooting subjects and capturing facial expressions is simpler than ever with the COOLPIX L840, with its range of scene modes and tilt screen for flexible framing. And built-in Wi-Fi² and NFC³ capability mean that you can show off your images with friends and family instantly. The COOLPIX L340 is another easy to use model that features a stylish design and comfortable shooting with the easy-hold grip that helps to minimise camera shake and is ideal for capturing movies.”

These cameras can take you to the heart of the action without moving a muscle and are comfortable to carry, as their exceptional zoom power is packed into a compact body. The ultra-high optical zooms range from 60x in the COOLPIX P610, to 38x in the COOLPIX L840 and 28x in the COOLPIX L340 – all extendable to double capacity with Dynamic Fine Zoom¹. From macro shooting to far distances on land or in the night sky, they’ve got you covered. When you’ve taken a spectacular shot, you can share it instantly with built-in Wi-Fi² and NFC³ support on both the COOLPIX P610 and COOLPIX L840.

Let your camera make it easy for you to find a new viewpoint with the COOLPIX P610’s vari-angle screen and electronic viewfinder or the COOLPIX L840’S tilt screen. Shoot low-angle to capture an animal’s eye-line or use the high-angle over crowds or natural obstacles to capture distant action. Challenge yourself to take a new perspective on the usual subjects with the flexibility of a tilt screen. The COOLPIX L340’s large display gives superb visibility even in direct sunlight and low light, making it easy to find the perfect angle.