MELVILLE, N.Y., September 15, 2016
– Having the right tool for the job has long been the mantra
for professional photographers and hobbyists alike. Canon’s wide array of
lenses provide users with a variety of creative options to help capture dynamic
photos and videos with their DSLR cameras. Canon U.S.A., Inc., a leader in
digital imaging solutions, announced today the new Canon EF 70-300mm f/4-5.6
IS II USM lens featuring NANO USM technology for high-speed and near-silent
focusing in both still and video modes. The lens also features a new LCD
information display and four-stop* image stabilization.
“To help photographers that are striving to create the most
amazing pictures and videos possible, Canon is dedicated to developing the best
tools to help them with their goal,” said Yuichi Ishizuka, president and COO,
Canon U.S.A., Inc. “Having this new EF 70-300mm f/4-5.6 IS II USM lens in a photographer’s camera bag will
surely help them achieve their creative vision.”
Designed with the user in mind, this affordable new lens
includes technology to spark creativity and deliver excellent image and video
quality from afar. This is the second Canon lens equipped with NANO USM
technology, a focusing motor that combines the benefits of a ring USM
(ultrasonic motor) for high-speed AF during still photo shooting and lead-screw
type STM (stepping motor) for smooth and quiet video autofocusing (AF)
Features for the Canon EF
70-300mm f/4-5.6 IS II USM lens include:
- High-speed autofocus for
shooting stills and smooth, near-silent autofocus when shooting video is
achieved by incorporating NANO USM technology.
- New Lens Information
Display shows focusing distance, focal length and shake amount.
- One UD Lens helps reduce
chromatic aberration and delivers outstanding high resolution and high-contrast
results.
- Image Stabilizer effect at
up-to-4* stops of shake correction helps capture sharp images.
- Circular aperture (9
blades) helps deliver beautiful, soft backgrounds.
- Full-time manual focus
allows manual focus adjustment while in AF Mode.
The Canon EF 70-300mm F/4-5.6 IS II USM lens is scheduled
to be available in November 2016, for an estimated retail price of $549.99**.
For more information: http://www.usa.canon.com/
About Canon U.S.A., Inc.
Canon U.S.A.,
Inc., is a leading provider of consumer, business-to-business, and industrial
digital imaging solutions to the United States and to Latin America and the
Caribbean (excluding Mexico) markets. With approximately $31 billion in global
revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S.
patents granted in 2015† and is one of Fortune Magazine's World's Most Admired
Companies in 2016. Canon U.S.A. is committed to the highest level of customer
satisfaction and loyalty, providing 100 percent U.S.-based consumer service and
support for all of the products it distributes. Canon U.S.A. is dedicated to
its Kyosei philosophy of social and environmental
responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold
certification, a recognition for the design, construction, operations and
maintenance of high-performance green buildings. To keep apprised of the latest
news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter
@CanonUSA. For media inquiries, please contact pr@cusa.canon.com.
# # #
† Based on weekly patent counts issued by United
States Patent and Trademark Office.
All referenced product names, and other marks, are
trademarks of their respective owners.
* Based on CIPA (Camera & Imaging Products
Association) standards. Testing performed using the EOS-1D X digital SLR camera
at a focal length of 300mm.
** Availability, specifications and price are subject
to change without notice. Actual prices are set by individual dealers and may
vary.