MELVILLE, NY, February 12, 2020 – Whatever
your family dynamic, there are certain moments with the ones you love that
deserve to be remembered. In the spirit of capturing powerful moments that last
a lifetime, Canon U.S.A., Inc., a leader in digital imaging solutions, unveiled
today the Canon EOS Rebel T8i. The newest and highest-performing Rebel camera within
the Canon lineup features the DIGIC 8 Image Processor, eye-detection in live
view, 4K video, clean 4K HDMI outputˆ, and is the first EOS DSLR with vertical
video1 all within a compact and lightweight body to bring
photography and videos to life.
“Our
commitment to high-quality and high-performing DSLR cameras is unwavering,” said
Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “Visual
storytelling is not one size fits all, and in order to encourage our current
and future customers to explore their content creation journey and make it
easier for people to explore the art of photography and the power of an image,
it is imperative that the next EOS Rebel provide high-quality still imagery,
high-speed shooting capabilities as well as top notch video functionality.”
The Greatness Within the EOS Rebel T8i
The
compact and lightweight EOS Rebel T8i camera is ideal for documenting the early
days on the soccer field and aspiring shutterbugs looking to go beyond the
“Auto” feature. This camera includes:
- Optical
Viewfinder with a 45-point All Cross-type AF System with Face Detect to ensure
images are in focus
- 24 Megapixel CMOS
(APS-C) Sensor
- Continuous
Shooting at up to 7.0 fps
- 4K UHD, Full HD
up to 24P
- Equipped with an
Approx. 220,000 Pixel New AE Sensor and EOS iTR AF (Face Detection)
- Fast &
Accurate Dual Pixel CMOS AF with Eye-detection (Servo)
- Vari-angle, 3.0-inch
LCD Touch Screen
- Advanced Control
with AF-ON Button and Quick Control Dial
- Built-in Wi-Fi®2
and Bluetooth®3 Connectivity
Compatible
with an extensive line of Canon EF and EF-S lenses, this model can capture
vertical video and has multiple connectivity options using Bluetooth® and WiFi®
technology, making it ideal for vlogging, uploading content to social media
platforms, and web services or for day-to-day usage when capturing life’s most
precious moments.
Pricing
The EOS
Rebel T8i camera body has an estimated retail price of $749.99 and the EOS
Rebel T8i kit with EF-S 18-55mm F4-5.6 IS STM lens has an estimated retail
price of $899.99. For more information and the full list of product
specifications, visit http://shop.usa.canon.com
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $33 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2019† and was named one of Fortune Magazine's World's Most Admired Companies in 2020. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.
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ˆ
Output of images in 4K UHD resolution without shooting information. If monitor
does not support 4K UHD, the resolution of the output format is lowered for
display.
1 Vertical
Video Support is available for playback on the following compatible smart devices:
iOS® versions 9.3/10.3/11.2-11.4/12.2, Android™ smartphone and tablet versions
5.0/5.1/6.0/7.0/7.1/8.0/8.1/9.0.
2 Compatible with iOS® versions 9.3/10.3, Android™ smartphone
and tablet versions 4.4/5.0/5.1/6.0/7.0/7.1. Data charges may apply with the
download of the free Canon Camera Connect app. This app helps enable you to
upload images to social media services. Please note that image files may
contain personally identifiable information that may implicate privacy laws.
Canon disclaims and has no responsibility for your use of such images.
3 Compatible with select smartphone and tablet devices
(Android™ version 5.0 or later and the following iOS® devices: iPhone 4s or
later, iPad 3rd gen. or later, iPod Touch 5th gen. or later) equipped with
Bluetooth® version 4.0 or later and the Camera Connect.
*Availability,
prices and specifications are subject to change without notice. Actual prices
are set by individual dealers and may vary.
†Based on weekly patent counts issued by
United States Patent and Trademark Office.
Canon, EOS
and EOS Rebel are registered trademarks of Canon Inc. in the United States and
may also be registered trademarks or trademarks in other countries. All other
referenced third party product names and marks are trademarks of their
respective owners.