MELVILLE, NY, May 8, 2019 – Continuing the company’s commitment to providing
photographers with core focal-length lenses for the EOS R Full-Frame mirrorless
camera system, Canon U.S.A., Inc., a leader in digital imaging
solutions, today announced the RF 85mm F1.2 L USM standard prime
lens. The fifth lens in the RF family, the RF 85mm lens provides another vital
tool for photographers using the EOS R or EOS RP cameras, in particular, those
shooting portrait photography.
“Optics is at the core of Canon’s heritage. It is
engrained in our DNA and the top priority when developing the EOS R Camera
System around the RF mount and accompanying lenses,” said Kazuto Ogawa,
president and chief operating officer, Canon U.S.A., Inc. “Canon is very
enthused to now bring the lenses we shared in the RF lens development
announcement, starting with the RF 85mm F1.2 L USM. We envision this product as
being the quintessential workhorse lens for portrait photographers of all skill
levels.”
The new lens features a bright f/1.2 aperture which,
along with the 85mm focal length, encompasses an ideal lens for portrait
photographers. 85mm is often the preferred focal length selected by
photographers when shooting portraits because it provides an appropriate depth
and perspective of the subject relative to the background, helping to capture
high-quality imagery with beautiful and desirable bokeh. The focal length also
allows for the photographer and subject to maintain optimum distance apart to
support strong communication, while not being too close.
The most unique feature of the RF 85mm F1.2 L USM lens is
Canon’s proprietary optical technology, Blue Spectrum Refractive (BR) Optics
that helps to greatly reduce chromatic aberrations that could occur with large
aperture lenses. The BR optical element, first introduced in the EF 35mm f/1.4L
II USM, is inserted into the lens and refracts blue light between the concave
and convex lenses. This enables the convergence of the entire wavelength of
light to one point, resulting in higher image quality from the center to the edges
of an image.
Additional Features
of The Canon RF 85mm F1.2 L USM Include:
- Minimum
focusing distance of 2.79 feet/0.85 meters
- Customizable
control ring that allows photographers to adjust exposure compensation, shutter
speed, aperture or ISO
- One
Aspheric and one UD Lens, along with BR optics help to reduce chromatic
aberration
- 12-pin
communication system
- L-Series
dust and weather resistant build with fluorine coating
- Air
Sphere Coating (ASC) helps minimize lens flare and ghosting
Pricing and
Availability
The Canon RF 85mm F1.2 L USM lens is scheduled to be
available June 2019 for an estimated retail price of $2699.00*. For additional information,
please visit, usa.canon.com.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions to the United
States and to Latin America and the Caribbean markets. With approximately $36
billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks
third overall in U.S. patents granted in 2018† and was named one of Fortune
Magazine's World's Most Admired Companies in 2019. Canon U.S.A. is dedicated to
its Kyosei philosophy of social and environmental responsibility. To keep
apprised of the latest news from Canon U.S.A., sign up for the Company's RSS
news feed by visiting
www.usa.canon.com/rss and follow us on
Twitter @CanonUSA.
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†Based on weekly patent counts issued by United States Patent and
Trademark Office.
*Specifications, availability and prices are
subject to change without notice. Actual prices are set by individual dealers
and may vary.