TOKYO, November 17, 2021 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce the launch of the hybrid instant camera “instax mini Evo” (mini Evo), which supports card-size films. The new “mini Evo” is a flagship model of the “instax” series of instant cameras, which allow users to enjoy photo prints on the spot. The new “mini Evo” will be in stores in Japan on December 3, 2021 and in the other countries and regions from December or later.
With a hybrid instant camera, users can review photos captured on the device via the LCD monitor on the rear panel of the camera and choose images they want to print. This convenience has led to global popularity of Fujifilm’s hybrid instant cameras including “instax mini LiPlay.” The new “mini Evo” is a hybrid instant camera that features more advanced functions, operability, print quality and apps than ever before. Versatile shooting effects, available on the “mini Evo” can be freely combined to deliver 100 combinations of effects for users to express and convey their emotions through instax prints. The new model, designed with a premium and classical touch, is the first instax camera equipped with a print lever, lens dial and film dial. These allow users to choose shooting effects with the dials and print by pulling the lever, offering the joy of creating photographic arts with analog operations.
To be released on the same day is the mini-format film “Stone Gray,” which has a gray frame accentuated with metallic silver to give off a sense of luxury, adding an exquisite touch to photos taken with the “mini Evo.”