With the launch of mini 12, Fujifilm has started offering the smartphone app “INSTAX UP!”*1, which can scan INSTAX prints taken with INSTAX cameras or ouput from a smarphone printers, and save them including frames as digital data in the smartphone. INSTAX UP! can capture INSTAX prints’ signature soft touch faithfully and convert them into digital data with ease. A digitized print can be combined with a favorite background, using intuitive operations common for smartphone apps, to create a collection of very original INSTAX prints. This app makes it easy to view precious INSTAX prints on a smartphone anytime and anywhere, or post a created collection to social media directly from within the INSTAX UP! App for instantaneous sharing with friends, a new way of enjoying INSTAX prints.
The INSTAX series of instant cameras, launched in 1998 and affectionately known as “Cheki” in Japan for many years, can not only allow users to print a precious moment on the spot, but also act as a new communication tool or tool of self expression for conveying inner sentiments.
Fujifilm will continue to broaden the world of the INSTAX instant photo system, which can print photos immediately taken on the spot.