TOKYO, June 15, 2023 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces the launch of “INSTAX SQUARE SQ40” (SQ40) on June 29, 2023. It will be a new addition to the INSTAX series of instant cameras compatible with square format films, allowing users to enjoy on-the-spot photo printing.
The SQ40 is an analog instant camera that sports premium and classical leather-look design, focusing on a texture that fits comfortably in the hand. It runs on plain operations to produce square-format prints with ease.
Released on the same day, the square format film “SUNSET,” characterized by graininess and gradation around the frame of the film, and a camera case specially designed for the SQ40 with matching color and texture.