The INSTAX instant photo system marks its 25th anniversary this year since its original launch in 1998. The system evolved with time, embracing trends and new technologies, to expand its lineup from analog instant cameras to hybrid instant cameras and smartphone printers. The INSTAX series offers diverse ways of enjoying photography to broaden its user base covering young people and middle-aged groups.
The new INSTAX Pal™ is INSTAX series’ first model specializing in taking pictures. Removal of the printing function has made it possible to reduce the size to a palm-top level for even greater walkaround capacity.
The INSTAX Pal™ features a variety of functions to facilitate shooting situations and photographic experiences. The Standard mode, activated by pressing the shutter button on the rear panel, takes advantage of the wide-angle lens to shoot from an elevated position or in a sharp angle, difficult to achieve with smartphones, using just one hand to capture a dynamic image that brings in more of the background. The Remote mode connects the camera to a smartphone installed with a dedicated app*2 via Bluetooth*3 so that pictures can be checked on the smartphone as they are taken. The Interval mode takes photos continuously at a three-second interval. These features set this camera apart from smartphones with unique shooting experiences. The INSTAX Pal™ can also establish Bluetooth connection with the INSTAX Link™ series of smartphone printers to produce INSTAX prints out of images taken with it.
Fujifilm will continue to expand the world of the “INSTAX” instant photo system that allows people to enjoy on-the-spot photo printing.
- *1 INSTAX and Cheki are trademarks or registered trademarks of FUJIFILM Corporation.
- *2 A free app that supports Android and iOS devices, and can be downloaded from Google Play (for Android devices) and from App Store (for iPhone and other iOS devices). Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks or registered trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd.
- *3 The Bluetooth® word mark and logo are registered trademarks of Bluetooth SIG, Inc. and FUJIFILM Corporation uses these under license.