Fujifilm upgrades EISA award-winning SLR-style family camera with new FinePix S5700
Announcement Date: 22 February 2007

Fujifilm is pleased to announce the new FinePix S5700, a refinement of the FinePix S5600, voted "European Zoom camera of 2006-07" by EISA (the leading European association for consumer electronics). The new model's compact and robust but lightweight outer-shell, combined with Fujinon 10x optical zoom lens, ISO 1600 sensitivity, Fujifilm Intelligent Flash system and multiple scene selections, make it a truly take-anywhere camera. Thanks to an improved menu system and button layout, rocker zoom and mode dial, the FinePix S5700 can be operated easily with one hand.

The modifications to the FinePix S5700 mean it is easier to use than anything that has gone before. It will be a faithful companion for any and every event, from nights out or the kids' school play or sports day, right through to countryside walks and family holidays. It's the ultimate camera for every occasion and perfect for users who always want a camera to hand, but prefer to get creative, not technical, with their photography.

Key improvements of the FinePix S5700 over its predecessor include:

- An enhanced ergonomic design of even smaller proportions, which make the camera portable and easy to hold in one hand, whilst retaining its powerful 10x optical zoom.

- ISO sensitivity up to 1600, guaranteeing crisp images, with no need for flash, even on a night out or when snapping moving subjects.

- The introduction of Fujifilm's Intelligent Flash and Natural light plus Flash modes for images that are faithful to the original scene, even when flash is required.

- 2.5-inch, 230,000-pixel screen, making it much easier for users to compose, review and share images.

- Dual compatibility for Fujifilm's traditional xD-Picture Card™ and the popular Secure Digital (SD) card format, providing a greater choice of storage options.

- 7.1 Megapixel CCD sensor

- An intuitive Graphical User Interface (GUI) system, which guides the user through the menu via a series of pop-up prompts, and an improved button layout, which mean the camera is easier than ever to navigate.

The FinePix S5700's ISO 1600 sensitivity means photos can be taken in low light, without flash, resulting in much more natural looking shots that are closer in colour and tone to the original scene. When flash is preferred, over-bright faces and disappearing backdrops become a thing of the past thanks to the introduction of Fujifilm's Intelligent Flash system, which controls power output to achieve natural foreground illumination with balanced background exposure. Natural light plus Flash mode takes two photos in quick succession - one with, and one without, flash. Both photos are then displayed side by side for quick comparison so users will never again be left struggling with flash settings long after the moment has passed.

The FinePix S5700 was developed with usability firmly in mind. Thanks to its sturdy design and lightweight proportions it's ideal for people seeking fun and point-and-shoot simplicity from a camera that will produce top-quality images, no matter what the subject. Users of all abilities can experiment with different angles, subjects and distances and an array of special scene modes, accessible for the first time via the FinePix S5700's new mode dial, mean the right settings are just one touch away. The camera's powerful zoom lens, with new 'rocker' control for fingertip zooming, means nothing is out of its reach.

The integrated Fujinon lens also means users will never have to contend with dust on the sensor or need to invest in more equipment. The lens itself is more compact than its predecessor's, but retains the flexible zoom range from wide angle to telephoto, enabling users to shoot from distance or close up. A fixed lens housing also ensures fast start-up time of just 1.1 seconds, so the moment will never be missed.

Fujifilm's Anti-Blur mode, which makes use of the camera's ISO 1600 sensitivity and an ultra-fast shutter speed combine to combat the effects of subject and camera movement. For those also keen to capture moving images, the FinePix S5700 has a movie recording mode with sound, ideal for creating high quality home movies without relying on a separate camcorder.

FinePix S5700 features at a glance:
- 7.1 million effective pixels
- ISO 100 – 1600 sensitivity range
- Compact lens with 10x optical zoom
- Easy-to-use mode dial and 'rocker' zoom function
- Improved 2.5 inch LCD screen with 230,000 pixels
- Dual compatibility for xD-Picture Card and Secure Digital cards
- Intelligent Flash and Natural light plus Flash functions
- 12 scene position modes
- Rapid start-up time of 1.1 seconds and shutter lag of 0.01 seconds
- Powered by four AA batteries
- 27MB internal memory

Adrian Clarke, Fujifilm's Director of Photo Products, commented, "The FinePix S5700 represents the logical, but still impressive, evolution for the S series. We have refined an award-winning format, to give users even greater flexibility and freedom to capture images in a wide variety of situations. We are confident that this camera will once again set the standard for compact SLR style cameras."

Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call
0870 084 1310

About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country's most popular photographic and imaging brands.

© 2007, Fujifilm (UK) Ltd. Specifications are subject to change.

Number of effective pixels	7.1 million pixels
CCD sensor	1/ 2.5-inch CCD
Storage media	Internal memory (approx. 27MB) /xD-Picture Card TM ( 16MB - 2 GB ) / SD card (512MB, 1GB, 2GB)
File format	Still image : JPEG (Exif Ver 2.2 ) Movie : AVI (Motion JPEG ) with sound Audio: WAVE format, Monaural sound (Design rule for Camera File system compliant / DPOF-compatible)
Number of recorded pixels	Still image: 3,072 x 2,304 / 3,072 x 2,048 (3:2 format) / 2,304 x 1,728 /1,600 x 1,200 / 640 X 480 pixels Movie: 640 x 480 pixels (30 frames/sec.), 320 x 240 pixels (30 frames/sec.) with monaural sound
Lens	Fujinon 10x optical zoom lens, F3.5 - F3.7
Lens focal length	f=6.33mm - 63.3mm, Equivalent to 38-380mm on a 35mm camera
Aperture	F3.5- F13.6, 7 steps in 1/3 EV increment
Digital zoom	Approx 4.8x
Focus distance	Normal : Wide angle : Approx. 30cm/1.0 ft to infinity Telephoto : Approx. 1m/3.3 ft to infinity Macro: Wide Angle: Approx. 4cm/1.6 in to 3m/9.8 Telephoto: Approx. 60cm/2.0. To 3m/9.8ft Super Macro: Approx 1cm /0.4 in. to 1m /3.3 ft.
Sensitivity	Auto / Auto(800)/ Auto(400)/ Equivalent to 64/100/200/400/800/1600 (Standard Output Sensitivity)
Exposure control	TTL 256-zones metering
Exposure mode	Programmed AE, Aperture Priority AE, Shutter Priority AE, Manual
Shooting modes	Mode dial : Auto, PS(Anti0Blur), Natural Light, Natural Light & with Flash, SP1, SP2, P, A, S, M, Movie SP1/SP2 : Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum, Party, Flower, Text
Shutter speed	4 sec. to 1/1000 sec. (depend on Shooting mode)
Continuous shooting	Top-3 (max 1.4 frames/ sec), Long-period (max.0.6 frames/ sec)
Focus	Auto focus (Area, Multi, Centre)/ Continuous AF/ Manual focus AF assist illuminator available
White balance	Automatic scene recognition Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light), Custom
Self-timer	Approx. 10 sec./2 sec. delay
Flash	Auto flash (Auto pop up) Effective range: (ISO AUTO(800)): approx. 0.5 - 6.2m /1.6 - 20.3 ft Macro: approx. 0.3m Đ 3m / 1.0 ft - 9.8 ft Red-eye Reduction + Slow Synchro
Electronic Viewfinder	0.24-inch, approx.230,000 pixels colour LCD monitor, approx. 97% coverage, 60fps
LCD monitor	2.5-inch , approx.230,000 pixels, low-temperature polysilicon TFT colour LCD monitor, approx. 97% coverage, 60fps
Movie recording	640 x 480 pixels, 30 frames/sec. 320 x 240 pixels, 30 frames/sec. With monaural sound, with Electronic Image Stabilisation
Photography functions	High speed shooting, Best framing, Post shot assist windows, Frame No. memory, Automatic playback
Playback functions	Slide show, Trimming, Single frame, Multi-frame playback , Sorting by date, Image rotate, Voice memo
Video output	NTSC / PAL selectable
Digital input/output	USB Full-speed
Power supply	4x AA type alkaline batteries (included)/ 4xAA type Ni-MH rechargeable batteries (optional) or AC power adapter AC-5VH (optional)
Dimensions	106.1(W) x 75.7(H) x 80.7(D) mm/4.2(W) x 3.0(H) x 3.2(D) in. (excluding accessories and attachments)
Weight	Approx. 306 g/10.8 oz.(excluding accessories, batteries and memory card)
Accessories included	4xAA type Alkaline batteries Shoulder strap Lens cap Lens cap cord USB cable A / V cable CD-ROM FinePixViewer Owner's Manual
Optional accessories	xD-Picture Card? : 256MB, 512MB, 1GB, 2GB SecureDigital?: 256MB, 512MB, 1GB, 2GB 2700mAh AA Ni-MH batteries x4 2000mAh AA Ni-MH batteries x4 Worldwide travel charger with x4 AA Ni-MH batteries Overnight charger with 4x AA Ni-MH batteries AC-5VH AC Power Adapter 5V car adaptor DPC-AD PC Card Adapter for xD-Picture Card? and SmartMedia? DPC-CF CompactFlash? Card Adapter for xD-Picture Card? DCR2-161 Multi-format reader and 3x USB 2.0 hub DCR2-xD USB 2.0 memory card reader for xD-Picture Card? DCR2-71 USB 2.0 memory card reader for SD?/MMC? Soft case for FinePix S5700

Number of images, recording time