CAPTURE EVERY MOMENT WITH THE NEW SONY CYBER-SHOT W80 AND W90

Feb 27, 2007

-7.2 effective megapixels (W80)
-8.1 effective megapixels (W90)
-High Definition, Full HD 1080 output for displaying still images on a HD TV
-Double Anti-blur technology combining Super SteadyShot and ISO 3200 high sensitivity (REI)*
-Face Detection technology

27th February 2007 - From the holiday of a lifetime to lazy sunny days with friends – there are endless experiences which deserve to be saved for years to come. Both the new Sony Cyber-shot W80 and W90 are packed with cutting edge technology to ensure every moment is captured in brilliant HD quality.

The W90 is an advanced yet stylish and easy to use camera, with 8.1 effective megapixels, Carl Zeiss Vario-Tessar® 3x optical zoom lens and a large 2.5 inch LCD screen to preview shots. The W90 has a stylish metal finish and comes in both stylish silver and sleek black.

For those who want to express themselves in colour, the Cyber-shot W80 is available in four eye catching varieties – silver, black, white and pink. The Cyber-shot W80 captures your memories with 7.2 megapixel capacity and Carl Zeiss Vario-Tessar 3x optical zoom lens.

Both cameras feature full HD quality connectivity, still images can be enjoyed with the highest possible quality on any BRAVIA television or HD-ready display (requires optional connection cable or HD docking station) offering users the ability to print stunning images or even enjoy them time and time again.

Double Anti-Blur technology ensures the W80 and W90 will capture blur free images regardless of your surroundings. Both also feature the technology to take high quality images even in low light conditions without flash.

Sony’s unique Face Detection technology enables the camera to recognise and track up to eight human faces in any scene, automatically optimising focus, exposure, flash and other settings for beautiful portraits and group shots under any conditions – even in low light or with moving subjects.

A Sony Spokesperson said: “Recent research shows that 68% of people see size as being the most important factor when purchasing a new digital camera. The slim line W80 and W90 will appeal to a wide range of users thanks to the variety of colours and features packed into a camera that’s ready to slip into your pocket.”

To fully enjoy the High Definition experience use the optional Cyber-shot station CSS-HD1 - just place the camera into the station for real HD slideshows. The station will also charge your camera and comes supplied with all the necessary connectors and a remote control for maximum ease of use.

Another affordable option for the full HD experience is the VMC-MHC1 cable which plugs directly into the W80 and W90 and allows for Full HD playback. Other optional accessories include a range of high quality genuine leather cases in a variety of colours to match your camera and personality. Also available is a spare Lithium Ion rechargeable batteries (NP-BG1), and a Marine Pack for use up to 40m underwater (MPK-WB).

The Cyber-shot W80 will be available throughout Europe from the end of March and the W90 from the beginning of March and will be available to pre order from www.sonystyle-europe.com

*Recommended Exposure Index

Sony W80 and W90 key features

-7,2 effective megapixels (W80)
-8,1 effective megapixels (W90)
-High Definition, Full HD 1080 output for displaying still images on a HD TV (using optional cable)
-Double Anti-blur technology combining Super SteadShot and ISO 3200 high sensitivity (REI)*
-Face Detection automatically tracks and focuses on faces in the picture
-Carl-Zeiss Vario-Tessar lens
-3x optical zoom, 4.8x HD smart zoom, 6x digital zoom, up to 14x smart zoom (W80)
-3x optical zoom, 5.1x HD smart zoom, 6x digital zoom, up to 15x smart zoom (W90)
-Large 2.5-inch (6.2cm) LCD screen, and optical viewfinder
-Full metal body, compact design
-Available in silver, black, white, pink (W80)
-Available in silver, black (W90)
-BIONZ processor for improved picture quality and high speed operation
-DRO (Dynamic Range Optimiser) technology for automatic correction of contrast and exposure
-In-camera retouching, including red-eye correction and trimming
-HD slideshow with music for playback on camera’s LCD screen or 16:9 playback on a connected HD television
-STAMINA battery life, up to 300 shots (CIPA standard with LCD screen on)
-MPEG Movie VX (VGA 30fps movie mode with audio)
-PictBridge for direct connection to printer without need for PC
-Easy operation with an on-screen function guide
-28MB internal memory
-On-screen menu in choice of 17 languages: Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hungarian, Italian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish

* Supplied with: rechargeable battery, charger, AV & USB cables, wrist strap and software
* Compatible with a wide range of optional Sony accessories