FUJIFILM UNLEASHES LATEST F-SERIES POWERHOUSE

FinePix F100fd Packs 12MP Super CCD, ISO Equivalency Speeds
Up To 12800 and Face Detection Technology 3.0

Valhalla, N.Y., January 24, 2008 – Following the long line of award-winning F-Series models, FUJIFILM U.S.A., Inc., today announced its latest and greatest, the FinePix F100fd digital camera.

Combining a 12-MegaPixel, 8th Generation Super CCD with a powerful Fujinon 5.0x wide angle optical zoom lens and a 2.7" high-resolution 230,000 pixel wide angle view LCD, the FinePix F100fd is among Fujifilm's finest compact digital cameras. As with previous F-Series models such as the FinePix F31, F40fd and F50fd, the F100fd is a powerful, feature-packed compact digital camera aimed at consumers looking for something well above the average model. It offers the most advanced technologies available, including Wide Dynamic Range, Dual Image Stabilization, Face Detection 3.0 Technology with an Automatic Red Eye Removal function and ISO settings of up to an unprecedented ISO 12800 - so missing great shots is not an option.

"The FinePix F100fd demonstrates how consumers can ultimately benefit from Fujifilm's investment in professional photography," said David Troy, senior product manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. "The features packed into this camera like ISO ranges and wide dynamic ranges are unprecedented for a compact consumer model - they first appeared in our Professional line. Combine these advances with our new Face Detection 3.0's faster, 360 degree detection range and Dual Image Stabilization and you have the ultimate consumer digital photography experience."

Wide Dynamic Range

Dynamic Range, or the gradations of light that exist between bright and dark in any setting, can be easily detected by the human eye, but not by most cameras. Fujifilm expanded dynamic range capture functionality on the professional imaging side with its FinePix S3 Pro digital camera. The technology, now perfected in the FinePix S5 Pro camera, has been brought to the consumer in the FinePix F100fd. Through a combination of advances in Fujifilm's new Super CCD HR VIII and RP (Real Photo) Processor III, this wide dynamic range dramatically broadens tonal capability and guarantees exceptional rendition of photos with both bright highlights and dark shadows. This expansion of sensitivity captures greater detail, and subtle nuances of brightness and tonality that bring the photo closer to what the human eye actually sees.

Faster Face Detection 3.0

The FinePix F100fd is also equipped with Fujifilm's proprietary Face Detection 3.0 Technology featuring Automatic Red Eye Removal. As with the original version of Face Detection, it can detect up to 10 human faces in a scene in as little as .036 seconds, automatically correcting focus, exposure, and white balance, regardless of where subjects are located within the frame. Now, however, the FinePix F100fd is able to identify faces at much more extreme camera angles than before. The camera can register faces with up to 90O movement in either direction for profiles, and up to 360O. After the shot is taken, it instantly corrects red eye and then saves both the original and the corrected image file...automatically

The FinePix F100fd features Fujifilm's Dual Image Stabilization mode which combines a mechanically stabilized Super CCD sensor with high ISO sensitivities for total anti-blur protection. The combination of these technologies reduces the "blur" effect from the photographer's hand-shake and subject movement even further to provide the highest quality digital pictures yet, with sharp, clean and clear results. Thanks to the 8th generation FinePix Super CCD-HR chip and the RP Processor III, the Finepix F100fd can utilize ISO settings of up to ISO 3200 at full resolution and an amazing ISO 12800 at reduced resolution1, capturing stunning images even in low light while preserving the natural color and clarity of the shot.

In addition to these advances, the FinePix F100fd possesses a number of other impressive features:

- Dual Image Stabilization: Combines mechanical image stabilization with the effects produced with higher ISO.

- Continuous Shooting: Top/Final 3 at 1.7 frames per second at full resolution and Top/Final 12 at 5 frames per second at 3-MegaPixels.

- High Speed Playback: No waiting for high resolution images to load during play back. The FinePix F100fd can display images at full resolution at 10 frames per second.

- Portrait Enhancer Mode: Mimicking a professional photo studio setting, by using Face Detection and preset camera settings, Portrait Enhancer minimizes fine lines and small skin blemishes for smooth, natural looking portraits.

- Dual Shot Mode: In this selectable mode, the FinePix F100fd quickly shoots two images in rapid succession - one with the flash and one without - and saves both. This convenient function lets users perform a comparison at their convenience and select the most pleasing image.

- Special Scene: The FinePix F100fd has 16 pre-programmed scenes, including a special underwater scene mode for use with a special underwater casing. Also, a Blog mode that automatically reduces the size of copied images for easy posting to a blog, Web page or email attachment.

- Micro Thumbnail: A playback feature that allows for viewing an index-style print on the LCD. The FinePix F100fd will show up to 100 images in micro form, then the control buttons are used to select specific images. An innovative wheel navigation dial makes it easy to quickly find a single image by being able to jump to particular segments of images in the time sequence.

- IrSimple™: Infrared communication via IrSimple™ technology for fast, easy wireless image transfer to a compatible device.

- xD / SD / SD-HC Compatible slot: The FinePix F100fd features a "xD/SD Compatible slot" which accepts not only Fujifilm's traditional xD-Picture Cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too.

The FinePix F100fd will debut in March 2008 at a retail price of $379.95.

About FUJIFILM U.S.A., Inc.

FUJIFILM U.S.A. Inc., is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com . To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss .

About FUJIFILM

Fujifilm Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. Fujifilm ADRs (American Depository Receipts) are traded in the U.S. on the NASDAQ exchange For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Diane Rainey
FUJIFILM
914-789-8657
Drainey@fujifilm.com

Michael Steavenson
Text 100 Public Relations
212-871-4080
MichaelS@text100.com

Fujiilm PMA 2008 Booth E100
www.fujifilmusa.com/pma

1ISO levels of ISO12800 6400 are available at 3MP, or lower, resolution; and ISO levels of 3200 are attainable at full resolution.

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All product and company names herein may be trademarks of their registered owners.

FinePix F100fd Digital Camera – Specifications*

Number of Effective Pixels	12.0 million
CCD	1/ 1.6-inch CCD
Storage Media	Internal memory (approx. 57MB) / xD-Picture Card™ (16MB - 2 GB) SD memory card / SDHC memory card
File Format	Still image : JPEG (Exif Ver 2.2 ) Movie : AVI (Motion JPEG) / Audio: WAVE format, Monaural sound (Design rule for Camera File system compliant / DPOF-compatible)
Number of Recorded Pixels	Still image : 4,000 x 3,000 / 4,224 x 2,816 (3:2 format) / 2,848 x 2,136 / 2,048 x 1,536 / 1,600 x 1,200 / 640 x 480 pixels
Lens	Fujinon 5x Optical zoom lens , F3.3 (Wide) - F5.1 (Telephoto)
Lens Focal Length	f=6.4mm - 32mm, Equivalent to 28 - 140mm on a 35mm camera
Digital Zoom	Approx. 8.2x (max.)
Aperture	F3.3 / F9 (Wide) / F5.1 / F14 (Telephoto)
Focusing Distance	Normal : Wide angle :Approx. 45cm / 1.5 ft to infinity Telephoto :Approx. 80cm / 2.6 ft to infinity
	Macro: Wide angle: Approx. 5cm / 2.0 in. to 80cm / 2.6 ft. Telephoto: Approx. 50cm / 1.6 ft to 80cm / 2.6 ft.
Sensitivity	Auto / Auto (3200) / Auto (1600) / Auto (800) / Equivalent to ISO 100 / 200 / 400 / 800 / 1600 /3200 / 6400 / 12800 (Standard Output Sensitivity) (ISO 12800, ISO 6400 at 3M recorded pixels or lower)
Exposure Control	TTL 256-zones metering
Exposure Modes	Programmed AE
Shooting Modes	Auto, Natural Light, Natural Light with Flash, M (Manual), Movie, Portrait, Portrait Enhancer, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Underwater, Museum, Party, Flower, Text
Image Stablilization	CCD-shift type
Shutter Speed	8 sec. to 1/1500 sec. (depends on Shooting mode)
Continuous Shooting	Top-3: (max. 1.7 frames/sec) Top-12: High-speed (max. 5 frames/sec., 3M or lower) Final-3: (max. 1.7 frames/sec) Final-12: High-speed (max 5 frames/sec., 3M or lower) Long-period
Focus	Auto focus (Area, Multi, Center) / Continuous AF (AF assist illuminator available)
White Balance	Automatic scene recognition Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light), Custom
Self-timer	Approx. 10 sec./ 2 sec. delay
Flash	Auto flash Effective range: (ISO AUTO) : Wide angle: Approx. 0.6m / 2.0 ft to 4.3m / 14 ft. Telephoto: Approx. 0.6m / 2.0 ft to 2.8m / 9.2 ft. Macro: Approx. 0.3m / 1.0 ft to 0.8m / 2.6 ft.
	Flash mode: Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro Red-eye removal ON: Auto, Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
LCD Monitor	2.7-inch , approx. 230,000 dots, Amorphous silicon TFT color LCD monitor, approx. 100% coverage
Movie Recording	640 x 480, 320 x 240 pixels, 30 frames/sec. with monaural sound *Zoom function cannot be used during movie recording
Photography Functions	Wide dynamic range, Face detection (with Red-eye removal), Performance, Best framing, Frame No. memory
IR Communication	IrSimple™ / IrSS™
Playback Functions	Face detection (with Red-eye removal), Slide show, Trimming, Single frame, Multi-frame playback including Micro thumbnail mode, Sorting by date, Image rotate, Voice memo, Blog mode
Video Output	NTSC / PAL selectable
Digital Input/ Output	USB High-speed
Power Supply	Rechargeable NP-50 Li-ion battery (included)/ CP-50 with AC power adapter AC-5VX (sold separately)
Dimensions	97.7 (W)× 58.9 (H)× 23.4 (D) mm. / 3.8 (W)× 2.3 (H)× 0.9 (D) in. (excluding accessories and attachments)
Weight	Approx. 170g / 6.0 oz. (excluding accessories, batteries and memory card)
Accessories Included	Li-ion battery NP-50, Battery charger BC-50, Hand strap, A/V cable, USB cable, CD-ROM: FinePix Viewer, Owner's Manual
Optional Accessories	xD-Picture Card™: 256MB, 512MB, 1GB, 2GB Li-ion battery NP-50, Battery charger BC-50, DC coupler CP-50, AC power adapter AC-5VX, PC card adapter DPC-AD, Compact Flash™ card adapter DPC-CF

* Specifications subject to change without notice.